BTL Executive "Offline Marketing"

Job Details Experience Needed: 2 To 5 Years Career Level: Experienced (Non-Manager) Education Level...

منذ 7 أشهر عمل كلي Egypt 223
قدم الآن
المكان

Egypt

نوع العمل

عمل كلي

الخبرة

3-5 سنوات

الراتب

غير معروض

الملخص الوظيفي

Job Details

Experience Needed:2 To 5 Years
Career Level:Experienced (Non-Manager)
Education Level:Bachelor's Degree
Salary:Confidential

Skills And Tools:

Job Description

Role Overview:

The Brand Supervisor (Offline Marketing) is responsible for executing and supervising all physical brand touchpoints, ensuring high-quality offline marketing presence and full alignment with brand guidelines. This includes outdoor advertising, print production, in-store branding, events, and market activations.

Key Responsibilities:

1. Offline Marketing Execution

  • Manage

  • the production and installation of outdoor ads (billboards, banners, signage).
  • Oversee the creation and distribution of printed materials such as brochures, flyers, roll-ups, catalogs, and POS materials.
  • Ensure all offline marketing activities follow updated brand guidelines and tone.

2. Vendor & Agency Management

  • Coordinate with printing houses, outdoor media suppliers, creative agencies, and fabrication vendors.
  • Review and approve quality of materials before production and during installation.
  • Negotiate prices and timelines to ensure cost-efficient execution.

3. On-Ground Brand Execution

  • Supervise branding for events, exhibitions, activations, and retail touchpoints.
  • Ensure

  • brand visibility across all physical channels.
  • Conduct regular field visits to check campaign placement and quality.

4. Quality Control & Compliance

  • Monitor the quality of all offline materials and ensure compliance with brand standards.
  • Correct any defects or misalignments immediately.

5. Reporting & Analytics

  • Track offline campaign performance and prepare weekly/monthly reports.
  • Evaluate vendor performance and recommend improvements.
  • Provide insights to the marketing team regarding market conditions and competitor activities.

Job Requirements

  • Bachelor’s degree in Marketing, Business, or a related field.
  • 2–5 years of experience in brand supervision, offline marketing, or field marketing.
  • Strong understanding of print production, OOH advertising, and offline activation processes.
  • Excellent coordination, communication, and project management skills.
  • Ability to multitask with strong attention to detail.

 

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